DiscVision Rebranding

PROJECT OVERVIEW

I completed a comprehensive rebranding and digital transformation project for DiscVision Solutions GmbH, a leader in innovative digital care solutions. This extensive project included redesigning the corporate identity, creating a bilingual website, optimizing social media profiles, and integrating a modern, user-friendly design. Additionally, I developed a detailed pitch deck to support the company’s communication with stakeholders.

CHALLENGE

The challenge was to create a consistent and modern brand identity that reflects DiscVision’s mission while ensuring accessibility for both German and English-speaking audiences. The project also required seamless integration of bilingual functionality, visually appealing imagery, and interactive design elements.

SOLUTION

To meet these challenges, I applied a holistic approach, combining cutting-edge tools with a creative strategy. Key elements of the solution include:

• Corporate Identity Overhaul: Redesigned the logo and established a cohesive corporate identity that conveys professionalism and innovation.

• Bilingual Website: Developed a responsive website featuring a language toggle that dynamically updates all content, including text embedded in images.

• AI-Generated Imagery: Created all visuals with AI tools, refining them in Photoshop to maintain a bright, friendly, and professional tone.

• Interactive Design: Introduced Parallax effects and animations to enhance the user experience, adding depth and interactivity.

• Before-After Slider: Incorporated a slider at the bottom of the portfolio entry to visually compare the previous branding with the new, modernized design.

• Social Media Optimization: Revamped LinkedIn banners and profiles to align with the new branding and improve online presence.

• Pitch Deck Development: Designed a visually impactful pitch deck to communicate the company’s value proposition to partners and clients.

  
  

RESULTS

The project delivered substantial improvements to DiscVision’s digital and brand identity:

• Established a modern, cohesive visual presence that strengthens brand recognition.

• Designed a bilingual website with seamless language switching, catering to international markets.

• Enhanced user experience with dynamic animations and responsive design.

• Visually showcased the transformation with an interactive Before-After slider, which you can see below.

• Supported business growth with a professional pitch deck for stakeholder presentations.

  
  

KEY LEARNINGS

This project, the largest I’ve undertaken to date, provided invaluable experience in managing complex, multifaceted branding initiatives. I honed my skills in bilingual web design, AI-driven content creation, and interactive design. The success of this project showcases my ability to deliver comprehensive solutions that align with a client’s strategic goals.